The Question : How did technological advances influence the campaign of 2008?
So what is the correct answer? The key technological innovation that brought Barack Obama to the White House wasn’t his tweets or a smartphone app. It was the Obama campaign’s novel integration of e-mail, cell phones, and websites. The young, technology-savvy staffers didn’t just use the web to convey the candidate’s message; they also enabled supporters to connect and self-organize, pioneering the ways grassroots movements would adapt and adopt platforms in the campaign cycles to come.
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